The experts call "TechnoNIKOL" leader in the insulating materials based on mineral wool

    Research marketing agency ABARUS Market Research has revealed the existing balance of power between the major players in the segment of insulating materials based on mineral wool. This was reported in the press service of the company.

The experts call "TechnoNIKOL" leader in the insulating materials based on mineral wool

Research marketing agency ABARUS Market Research has revealed the existing balance of power between the major players in the segment of insulating materials based on mineral wool.

According to the agency, the largest share of the segment falls at the Corporation "TechnoNIKOL" and is at least 30%, while the nearest competitor is about 20% of the segment.

Corporation "TechnoNIKOL" took the leading position in terms of thermal output, based on stone wool in 2007 and maintains its lead ever since. Its share in total production has increased during the crisis period of up to 30%, whereas in 2005-2006. was about 15%. At the same time the share of its nearest competitor has declined from 25% in 2005 to 18% in 2007. According to analysts of the results of the Corporation was achieved through an active marketing policy and the intensive expansion of production for the past 4 years.

"The production of mineral wool, as in the pre-crisis period, and after it shows a tendency to increase, - said the agency's report, prepared on the basis of the study. - Before the crisis, the dynamics of production showed high growth rates - about 25%, indicating that the growing demand and high market potential. " These conclusions are supported by the relatively low drop of mineral wool over other insulation materials market segments during the recession (11.7% vs. 25-40%).

As indicated in the research of MA ABARUS Market Research, in the post production of mineral wat quickly restored. In 2010, its volume has already exceeded those of 2008. And if in percentage terms the growth dynamics of the market is gradually reduced (22.6% in 2010, 18.2% in 2011), in absolute terms, growth has remained stable at around 2800 thousand cubic meters per year. This suggests that in 2012 domestic companies will be able to produce at least 20.5 million cubic meters of products. Analysts at the agency, therefore, predict a rise in the market of mineral wat this year at the level of 15-16%.

As explained in the report, market growth is primarily due to companies using the practice of rapid business expansion. In particular, due to the continuous expansion of product lines, increase the production base and an integrated marketing strategy. Market players who take a more cautious strategy, although different stability in production, is gradually losing ground to more active competitors. If in the early 2000s, annual production of 120-150 thousand cubic meters allowed the company to refer to the category average, at the present time, such amounts are typical for small producers.

"Our goal - to provide the market with high quality and at the same time, available materials for thermal insulation works on the basis of mineral wool. To achieve this we use both the latest technical developments and innovative solutions in business process management, customer interaction, marketing policy. In particular, the amount of the investment company in this direction during the period from 2007 to 2011, currently stands at 9.545 billion rubles, and to the construction season of 2012 "TechnoNIKOL" greatly expanded product line of thermal insulation materials for private housing at the expense of such products a roll mat "TEPLOROLL" slab "TEHNOAKUSTIK" and "TEHNOBLOK" - said director of sales trends, "Stone wool" Corporation "TechnoNIKOL" Roman Kolesnikov. - However, we understand that the market for insulation materials is very mobile and highly competitive. We have to make considerable efforts to keep its leading position in the segment of insulation on the basis of stone wool, but we're ready for it. In 2012 we plan to continue to invest in production development and construction for the new season to release a new brand product "